meeeeooooow
Here Kitty, Kitty, Kitty…
The Black & Orange Cat Foundation has a soft spot for improving the lives of black and orange cats in Madison and Union Counties. Well to be honest, they also have a soft spot for white, tiger striped, tabby, gray and calico cats as well. This not-for-profit, Plain City organization humanely traps un-sterilized stray cats, takes them to a local vet for vaccination and sterilization, and then returns them to the spot where they were originally captured.
Purrrrfectly Inspired
Robin Craft, co-founder of the Black & Orange Cat Foundation (B & O for short), developed the program to help solve her community’s cat overpopulation issues. She was passionate, determined, and ready to get started. All she was lacking was a logo to pull it all together. Enter Kernacopia.
In developing a brand identity for Robin, we wanted to capture the caring and community focused nature of the foundation. Kernacopia graphic designer Christopher Cummings used images of Robin’s own cat Butler and her sister’s cat Oswald as inspiration. Butler and Oswald are the original black and orange cats and were the motivation for establishing the foundation. Since Plain City is a rural community, Christopher placed the two cats side-by-side, overlooking a friendly neighborhood scene.
The design theme also hints at the mission of the Black & Orange Cat Foundation. The universal symbol for a sterilized cat is a tipped ear. This tell-tale feature informs anyone who might come in contact with a stray that it has been spayed or neutered. As a clever touch, one cat in the logo has a slightly cropped left ear.
The Whole Ball of Yarn
It is estimated that Central Ohio is the home to nearly one million feral and stray felines! Robin Craft and the Black & Orange Cat Foundation are doing their part to reduce this surplus of cats and kittens. If you would like to join B & O in their mission, please visit www.bandocats.org for volunteer and donation information.
