excellent results

For Immediate Release

Project Management: Necessary for Excellent Results

By: Mardy Hanlon-Stolte

Project Management: the discipline of organizing and managing resources – or better yet – in layman’s terms more easily defined as multi-tasking to the max. Moving from one task to the next while ensuring that all the necessary resources have been organized to support the process seamlessly sounds complicated – right?

Initially implemented by the U.S. Space program, Project Management is now a common term among most successful large and small businesses. Building, launching and tending to the space program within the defined scope, timeframe and budget is no doubt a mammoth undertaking.

Your company is far from the magnitude of the space program so how can you scale down and organize a solid project plan that fits your business needs? First, it’s important to ensure that your company has developed and implemented solid processes and support systems. This, coupled with strong leadership and guidance of an experienced Project Manager, acts as a guide for the team of experts who are united by a common project goal.

Before you can begin to properly manage a project, it is critical to gain a complete understanding of the challenge. This will help to dissect the project into manageable phases and develop a workable, manageable plan based on the desired deliverables and end results.

“At Kernacopia, Ltd. ™ we work together with each of our clients to establish the parameters of a project while simultaneously considering the client’s vision, budget and end goal,” said Kristin Kern, President of Kernacopia. “We believe that excellent works are not accomplished by impulse, but through a series of processes that bring it all together."

Consider it a repositioning process – moving your business from where it is now to where you want it to be. “We refer to it as the ‘A to B Process,’” Kern said. Kernacopia’s Project Management team employs the following 6-step process to align each project within the parameters of the “A to B Process”:

• Listen as you share goals, expectations and determinants
  that make your company unique in the market place;
• Learn about your company’s marketing objective and
  providing a myriad of creative options to develop a
  personalized strategic plan;
• Explore the many resources available to your company,
  developing the practical aspects of your marketing
  materials and determining project parameters;
• Direct the process through nurturing inspiration and
  employing skillful attributes to generate copywriting,
  design development and other conceptual elements;
• Produce quality marketing results by reviewing,
  refining, preparing and delivering;
• Evaluate the success of your creative partnership through
  examination, review and collaboration in preparation for
  your next creative marketing journey.

Need help managing your marketing projects?
“With creative spirit, we listen, design, communicate and generate results,” Kern said.
The Kernacopia Project Management teams are ready to embrace your mission and serve as partners in growing your business through Abundant Creative Solutions™.
Call the experts at (937) 644-3016 or visit www.kernacopia.com today! ©